Indochino is a Canadian success story. The company creates truly modern custom clothing with high quality fabrics and an attention detailing and style found nowhere else. A little over three years old and already employing 35 people in Canada and the same number in Shanghai.

There is a reason Indochino is the “leader in custom online menswear”

They’re smart. Really smart. 

A few months back Ottawa twitter users Barry Keegan and Scott Oakley noticed that Indochino had set up shop in Calgary with a “traveling tailor” - they and a few other good-gents launched a little campaign called #suitupOttawa asking the online tailor to come to Ottawa. 

I was thrilled to see that the campaign launched by customers was being responded to!

What I wasn’t expecting was the personal touch: wanting to expand their reach, and understanding that they needed to mine their existing customer database for people who could help -  they contact me and asked if I’d help spread the word about their upcoming Ottawa Traveling Tailor. 

But, not only did they ask for advice, they listened! A lot of people come to me for help communicating in the Ottawa market - and very few listen as intently as the marketing team at Indochino. 

There are a few key lessons to be had here 

1. Respond to market demand 
2. Reach past the people who demanded it and access other audiences 
3. Follow up with style, class and gratitude 

So, If you’re in Ottawa next week - make an appointment! It’s well worth it.